Think of Pinterest as a bookmarking tool that people use to plan their lives. Interested to learn more? Let’s dive in! How Does Pinterest Work? According to eMarketer, 31.9% of US marketers used Pinterest in 2018, up from 29.1% in 2017. More and more businesses are marketing on Pinterest. Several pins that I produced over a year ago continue to pop up in Pinterest feeds and generate traffic. In addition, organic pins have an extremely long life-span. Did you know that after running a paid advertising campaign on Pinterest, the pin(s) you promoted during that campaign will stay on Pinterest and continue to drive traffic organically? This brings us to another major difference and advantage Pinterest marketing has compared to other platforms. Attract them by creating and publishing content on Pinterest that serves them the ideas and solutions they crave, either organically or through paid advertising. They are actively looking for ideas or solutions over a very wide range of subjects.Īs a marketer, you can tap into this by anticipating the ideas and solutions your potential customers are looking for. People are not there to connect with others. It’s a visual search engine, designed for discovery. For a start, Pinterest is not a social network.
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